Delays but busy busy!!

So friends and associates have told me that opening a retail site is always littered with trials and hurdles. And boy, are they right!

We’ve now been held up unexpectedly by some rather annoying legislative issues which came just after we thought we’d bought fridges that were too big for our kiosk!

It’s all a bit frantic, writing some articles for magazines, doing something for the Times, photo shoots, deals with new retailers… New products… All very exciting but madly crazily busy! Anyway… Keep following , it’s sure to get more interesting. Sounds like we’ve found some team members for Reading which is great!!

And randomly today I partook (is that a word?) in a twitter potato masterclass. If I thought I would be doing that five years ago, I might have laughed!!

More very soon!!… Thanks for following!

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Some more recipes from the Portobello Road Market Roots festival

As you’ll know, a few weeks ago I was a chef on the stall at Portobello Market Roots Festival championing root veggies.  Myself and my colleague Andrea both cooked up some fantastic treats.

I now have Andrea’s recipes so here they are for you all to replicate!

Beetroot and walnut dip

Grate 1 medium beetroot, crush a small handful of walnuts, mix together with some crushed garlic, thick Greek yogurt, salt and pepper and a splash of olive oil and lemon juice.  You want to get a thick spoonable dip.

 Beetroot pancakes

Make up a simple batter using flour, eggs and milk.  Into this stir in a couple of grated beetroots and season with plenty of salt and pepper.  The batter needs to be a pouring consistency.  Place spoonfuls of the batter into a hot oiled pan and cook for about 2-3 mins until golden brown on both sides.  Make up a quick sauce with some crème fraîche, chopped dill and a pinch of sugar.  Top the hot pancakes with thin slices of the beetroot gravadlax and a spoonful of the crème fraîche sauce.

Beetroot gravadlax

Mix together about 3 tablespoons of sugar and 1 ½ tablespoons of salt.  Stir in 1 beetroot, grated with about 1 tablespoon of vodka (optional) and a good handful of chopped dill.  Spread this over a side of salmon, pin boned and skin left on.  Wrap the whole side tightly in clingfilm, place in a tray and weight it down with a couple of cans.  Chill overnight or for a minimum of 12 hours.  Scrape the beetroot mix off the salmon and wipe before slicing.

Carrot and orange dip

Peel and dice a bunch of carrots and place in a saucepan, add a sliced onion, and some crushed garlic.  Drizzle with olive oil and enough water to just cover, cover with a lid and cook on a low heat until meltingly soft.  Mash and then stir in the juice of ½ an orange, a couple of tablespoons of tahini and some ground cumin.  Season with salt and pepper.

Parsnip and thyme bread

Finely chop and fry a medium onion in olive oil until soft and lightly coloured, cool.  Mix into equal amounts of self raising flour and grated parsnip (roughly 175g of each) add a pinch of salt, some chopped thyme leaves and a small handful of grated parmesan cheese.  Add in beaten egg and milk to form a soft dough.  Shape into a round and place on an floured baking sheet.  Bake for about 40-45mins until golden and sounds hollow.

Steamed salsify with brown butter and garlic

Peel salsify and place immediately into acidulated water.  Cut into even sized pieces and steam until tender. Melt some butter in a pan, add some crushed garlic and the salsify and cook until the butter turns a nice golden brown colour.  Garnish with chopped parsley and a squeeze of lemon juice.

Thank you Andrea!

 

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Interviews

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It’s been quite a few weeks of interviews starting with the Waitrose chronicle which you can see here!

This morning I was in Reading being interviewed on Radio Berkshire by Nicki Whiteman. I really like doing radio, it’s like having a chat to someone, not scary at all.

Then I went off to the Reading chronicle for a picture. We’d sent them 20 or so pots to try so they wanted a big pic of the team and yours truly… The picture is very very posed! If you live in Reading, check it out in the next couple of weeks in the business section. it’s all keeping me busy!

I’m now off to meet a man and a coffee machine!!

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A Potential setback

Yesterday we found out the Reading kiosk might be delayed from our original launch date of 1st March. This is incredibly frustrating but seems to be quite common in this kind of operation… We’ve added a door to the design which apparently will slow the whole process down… V annoying! We are trying to bring it back closer to 1st March. We will see….

Meanwhile we’ve been looking at pots and pans and all sorts of equipment and I’m going to be trialling grilling tomatoes over the next day or so!!

At 5pm I’ve got a meeting with a coffee machine guy. Too late to drink coffee so I will be using the spittoon, otherwise I will be up all night!!

And don’t forget today to tune in to radio Berkshire at midday when I will be on the Anne Diamond show!

Another update soon!

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Reading manager hired and we launch 1st March!

V quick update….

We’ve just hired our new Reading manager, Chris.  We’re sure he’s going to be amazing in the kiosk!  It was hard to make a decision as we had a lot of seriosuly good people interested in the role….

And we launch on 1st March!! (give or take a few days..) Yay.  Picture to follow… very soon!  Promise :)

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Portobello Road Market British Roots festival

Across Friday and Saturday I was lucky enough to be asked to cook with my friend Andrea at the British Roots festival at Porobello  Road Market… Here we are cooking at the British roots festival in Portobello Road market

Here is a selection of the recipes we made… more to follow!  They’re quite approximate but we were cooking adhoc.  Nothing was planned, we cooked with what we bought from the market on the day!  It also means no pics!  I have to rely on others to send pics

Parsnip pakoras and beetroot pakoras

These were incredibly popular!  Pilllowy little fritters, perfect little nibbles with some minted yoghurt.

Slowly heat some vegetable oil in a deep pan – about 4 inches oil deep.   Heat until a piece of bread thrown in sizzles as soon as it is added.

Mix about a mugful of gram flour with a tsp of baking powder and about 1/2 tsp salt.  Add 2 tbsp of a garam masala mix and about 1 tsp of cumin seeds and some black pepper.  Now make a well and add 2 eggs, slowly incorporate the flour and spice mix into the eggs before adding enough cold water to make a thick batter that would coat the back of a wooden spoon.  If you want bright purple beetroot pakoras, replace the water with beetroot juice.  Now grate about 3 peeled parsnips (you could use carrots, beetroot, celeriac…).  Finely slice 2 spring onions, 1/2 fresh chilli and some onion if you like and some coriander – essentially the veg mix is up to you.  You need enough grated veg so that when it is added to the batter, it forms thick spoonfuls of mixture that will hold their shape upoon impact with the hot oil.  If you taste the batter before you add the vegetables, you will be able to tell if you have added enough spice and salt.  Add more if you think it needs it.

When the oil is hot, gently drop heaped teaspoons of batter and veg mix into the oil and cook, turning regularly for about 5 minutes until golden brown.  Using a slotted spoon, remove the pakoras to a sheet lined with kitchen paper.  Serve immediately!

Beetroot, fennel, orange and smoked mackarel salad

Finely slice about 3 spray and golden beetroots (you can use the purple ones but they will dye your salad purple).  Segment 2 oranges and add to the beetroot with the juice.  Next finely slice 1/3 fennel bulb.  Add a handful of flatleaf parsley leaves.  Now glug in a fair amount of extra virgin olive oil, a sprinkling of salt and pepper  and some lemon juice.  Then add your smoked mackarel (you can buy ready smoked or make it yourself of course).

Celeriac remoulade – a delicious classic French salad.

Chop off the peel of the celeriac route.  Finely slice celeriac into matchsticks and then plunge into boiling water.  After about 2 minutes, remove and put in iced water – drain.  Make a mayonnaise or buy a good quality one.  Add some dijon mustard to your mayo, finely chopped cornichions and capers, salt pepper and lemon juice.  Mix in to your celeriac.

Thick Celeriac and parmesan soup – This is great for a soup shot as it’s very rich!

Sweat 1 roughly chopped onion in about 40g butter with a bruised garlic clove and 2 bay leaves.  Cook it very slowly so the onion is v soft.  Next add 1 peeled and diced celeriac.  Sweat with the lid on for around 15 minutes until quite soft.  Next cover with full cream milk and a little double cream,  Season with salt and black pepper.  Cook until the celeriac is soft.   Remove the bay leaves and then blitz using a hand blender (or go to the market stall next door and use their electricity to do it, as we did!).  Add about 100g grated parmesan – taste and season.

Oca roots with lemon sauce vierge, cherry tomatoes and dill

Oca roots are native of the Incas.  They can now be bought from a farmer in the UK and I was lucky enough to have the use of some over the past few days.  Oca roots are best eaten raw or lightly warmed in my opinion.  The following recipe works with oca roots as well as cooked potatoes or finely sliced carrots.

In a heavy based pan, add about 75ml extra virgin olive oil.  Add 1/2 finely sliced onion and a bashed garlic clove, some lemon zest, a few peppercorns, and 2 bayleaves.  Cook very slowly for about 20 minutes until the onion is very soft.  Remove from the heat, squeeze in some lemon juice, a few quartered cherry tomatoes and a sprinlking of dill as well as some salt.  Taste.  Then toss over sliced oca roots or finely sliced carrots.

Warm beetroot with cumin, lemon and feta

Melt butter with olive oil in a pan with 1 tsp cumin seeds.  Allow to froth.  Stir in about 3 peeled and grated beetroot.  Warm through before adding the juice of a lemon, salt and black pepper.  Stir in crumbled feta.

Heritage Carrots with butter, caraway and lemon.

Heritage carrots are beautiful – you get some really unusual colours and this makes for a beautiful salad!  Melt butter and olive oil in a pan and add caraway seed, black pepper and salt.  Allow to froth before poring over finely shredded carrots (use one of thise clever peelers that also cuts each ribbon into strips.

Salsify sauteed in butter and garlic – Salsify tastes oystery… it’s like sea food!  Very unusual but delicious!

Salsify is a root that many people would not have tried.  Firstly peel the roots and straight away put them into acidulated water (water with lemon juice – which will stop it going brown).  Slice the salsify into 1cm slices.  Steam over a pan of boiling water for 10 mins till tender.  Then fry in butter until tehy turn golden.  Add crushed garlic, salt and pepper.

Turnip and carrot Vietnamese salad – If you can’t find green papaya, turnip works fantastically well.

Simply grate a load of turnip along with some celeriac if you like, some carrots and some beeteoot.  In another bowl, mix fish sauce, lime juice, crushed garlic and grated ginger.  Add some chopped mint and coriander, a little sugar and some finely chopped chili.  Taste the dressing – it should be salty, sour, and sweet… mix through the grated veg and serve!

Beetroot risotto – make a risotto as you would normally – sweat onions in olive oil and butter with a bit of thyme… when soft add some crushed garlic before adding risotto rice.  Cook for a minute or 2.  Now add about 1 glassful of white wine.  Boil to reduce and then add beetroot juice in place of stock along with 1/2 chicken stock cube.  You will need to add some water as beetroot juice is absorbed less readily by the rice.  However, it gives the risotto an  amazing colour!  After about 20 minutes, the rice should be tender.  Take off the heat, season and add anout 40g butter cut into small squares and about 50g grated parmesan.  Beat to incoporate.  Serve!

There you go!  First installment… I am sure I will think of some more!

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First purchases

So it’s all happening! We bought our first chiller yesterday! It’s a smart black one that’ll look lovely in the kiosk.

Also just trying to sort out uniforms… It’s a mine field. How are we to know how many of which size to buy before we’ve even got any staff?… Any hints, let me know! We’re going down the polo shirt and hoody route…

Also, Planning lots of vouchers so watch this space as I’ll be posting
a link for you to get one as soon as the kiosk opens…

The menu boards have also been a trial! Now they look so simple and as if they took no time to design. BUT I can tell you it has taken weeks of tweaks to get it looking the way it does. It’s fantastic and I’m very excited. If anyone wants a good designer, let me know…

Can’t wait to post some pics but it’s all still a little under wraps. I promise to share soon…..

Meanwhile, tomorrow I’m off to portobello market to dem exciting things to do with root veg. Beetroot, salsify, oca tubers (ok not strictly speaking a root but nothing I’ve ever tried before…)… You name it!! Come along from 11-4 to see me and my friend Andrea do our stuff!

I also jut found out that I’ve been picked for this years Courvoisier future 500 which is very very exciting indeed :)

That’s it for now, tune in soon…

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